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Missouri citizens authorized legal mobile and retail sports betting wagering, permitting controlled books to take bets next year.

The sports betting tally measure passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting this year.
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" Missouri has a few of the very best sports betting fans on the planet and they showed up huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all six of Missouri's professional sports betting franchises, we want to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax profits to our neighboring states. Most importantly, the passage of Amendment 2 suggests a brand-new, dedicated, long-term financing stream for Missouri classrooms."

Missouri sports betting wagering next steps

Voter approval means up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 offered licenses are utilized.
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DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely release their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.
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The staying 6 licenses are reserved for each of the major expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent proponents of the ballot step.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers should expect other prominent national brand names including BetMGM, bet365, BetRivers and Fanatics to look for market access.
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Launch possibility tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot step allows every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 gambling establishments managed by the six gambling establishment operators are expected to open in-person sports betting choices such as wagering kiosks and possibly dedicated, full-service sportsbooks.

The six sports betting groups can likewise open in-person sportsbooks within or surrounding to their respective home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.
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The language around the ballot step requires the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.
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Missouri sports betting background

The successful Missouri sports betting project comes despite millions in financing opposing the procedure from among the state's biggest sports betting stakeholders.

Caesars spent millions of dollars to defeat the procedure. In the majority of other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is granted a minimum of one license per handled residential or commercial property.

In that situation in Missouri, Caesars would be afforded a minimum of three possible licenses, one for each casino it manages. Instead, Caesars only has one. In states with the license-per-property design, business can either open extra internal books or, more commonly, farm out the license to a rival that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting deal with market share, might possibly have a leg up on their rivals by earning the set of untethered licenses. It remains to be seen which two books will earn these slots, but the language around the ballot measure would appear to favor the 2 national market leaders.

Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were boosted by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements focused on the revenue legal sportsbooks would create for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' advertisements were deceptive and the 10s of countless predicted dollars raised would have a negligible effect in a state that currently invests billions on education annually.