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Branding demands a long time to change - remember IBM, for decades, it is often called the 'blue dinosaur' of the information technology demand. It took them years of consistent delivery of other services they are able to correct that image. Will proshape rx safe the same thing with your small business. You cannot change your image just with a snap of your fingers. It requires a reasonable length of time for your brand to become different within minds of prospects.

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