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Penalties: Google may impose manual actions or algorithmic penalties on sites found to be buying links Devaluation: Purchased links may be identified and discounted, negating their intended SEO benefit Reputation damage: Revelation of link buying can harm your site's credibility with users and search engines Wasted resources: Investing in purchased links may yield no long-term val
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In light of Google's constantly changing algorithms, understanding the search giant's stance on backlinks is vital for any SEO strategy. Google views backlinks as votes of confidence from one website to another, but they're not all created equal. The search engine emphasizes quality over quantity, favoring links from reputable, relevant source
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